Definity is looking for a Marketing Programs Manager to lead and execute strategic marketing initiatives that drive brand awareness, demand generation, and business growth. This role is ideal for someone who enjoys managing cross-functional programs, coordinating campaigns, and turning ideas into measurable results. At Definity, a leading technology company focused on AI-driven solutions and digital transformation, we are continuously expanding our team to support innovative, high-impact projects. This is an on-site position based in Monterrey, Mexico.
Design and execute integrated multi-channel campaigns across digital, events, content, PR, partner marketing, and outbound initiatives.
Lead Account-Based Marketing programs for strategic accounts.
Monitor campaign performance and continuously optimize using data and customer insights.
Track marketing contribution to pipeline, MQLs, SQLs, influenced revenue, and campaign ROI.
Partner closely with Sales, Customer Success, Partnerships, and Leadership to align marketing initiatives with business objectives.
Manage marketing budgets, vendors, and project timelines.
Develop customer lifecycle marketing programs that support adoption, engagement, expansion, and advocacy.
Manage customer newsletters, webinars, executive programs, and customer events.
Build customer reference, testimonial, and case study programs.
Develop customer success stories, executive-ready business reviews, ROI stories, and proof points.
Create messaging and collateral supporting demand generation, sales enablement, customer marketing, and expansion initiatives.
Ensure all customer-facing content reinforces Definity's positioning and brand voice.
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3-5 years of B2B demand generation, customer marketing, lifecycle marketing, or content marketing experience, ideally in technology, consulting, or digital services.
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Professional fluency in both English & Spanish, with strong writing and storytelling skills in both languages.
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Experience managing integrated marketing campaigns across multiple channels.
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Strong project management skills with the ability to manage multiple initiatives simultaneously.
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Comfortable using data to evaluate performance and guide decision-making.
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Experience partnering closely with enterprise sales teams, with a proven track record of driving pipeline generation in enterprise or complex sales environments.
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Strong writer and editor who can package customer proof clearly and quickly.
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Ability to contribute to marketing planning while executing programs hands-on.
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Familiarity with HubSpot, Dynamics 365, or similar CRM tools is a plus.
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Strong curiosity about emerging AI technologies and how they can improve marketing effectiveness.
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Bachelor's Degree in Marketing, Communications, Business Administration, or related field.
